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Exhibitor Success & ROI Center

Times are changing fast, exhibiting costs are rising, attendee behaviors are shifting and executive management may be pressing you for tradeshow cost-justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out. 

The Florida Dental Convention's Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. 

Live & Re-playable Exhibitor Webinars:

Improving Tradeshow Lead Management for Higher Sales Conversion

Wednesday, April 25 | 2-2:45 PM EST


"If ROI is the name of the game, lead management is the playbook” says Jefferson Davis, America’s leading tradeshow productivity expert. Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.

Failure to effectively manage leads negatively impacts your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead quality, capture and follow-up practices to achieve better ROI for your company.

Increasing Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your ​FDC Exhibit


Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to get your fair share of qualified booth traffic. 

In this information rich exhibitor webinar, trade show expert, Jefferson Davis of Competitive Edge, will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right FDC attendees.

"How-to” Exhibiting Article Series: 

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

 “Ask the Trade Show Expert” Q&A:

FDC has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!