Exhibitor Sucess & ROI Center

Times are changing fast, exhibiting costs are rising, attendee behaviors are shifting, executive management may be pressing you for trade show cost-justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out. 

The Florida Dental Convention's Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.  Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

1. Exhibitor Webinar:

  • Click here to access the "Increase Brand Awareness & Driving Qualified Booth Traffic" webinar workbook.

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Effectively pre-marketing your exhibit is a “must do” to get your fair share of qualified booth traffic.  In this information rich exhibitor webinar, trade show expert, Jefferson Davis of Competitive Edge, will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right FDC attendees.

2. “How-to” Exhibiting Article Series:

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

3. “Ask the Tradeshow Expert” Q&A:Trade Show Experts

FDC has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!