MARKETING & SPONSORSHIP OPPORTUNITIES
Are you looking for creative ways to gain exposure and get attendees to your booth at FDC2017?
Consider participating in one of the sponsorship or marketing opportunities below. To get started on a plan that will work best for your company, contact Elizabeth Bassett, FDC's Exhibits Planner, at 850.350.7108 or firstname.lastname@example.org. Don’t miss out! These opportunities will go quickly!
Pre-Show Mailer - $395
The Florida Dental Convention Pre-Show Mailer will be mailed to all FDC2017 pre-registered attendees. The outer envelope will indicate that it is an official FDC mailing. You can include your pre-printed literature or promotional items in this targeted piece that will be delivered to all pre-registered attendees in mid-May! Circulation: approx. 2,500. Size: standard rate applies to items 8.5x11 or smaller that weigh 0.5 ounces or less. Non-standard items are subject to an additional charge (please call for info).
Enhanced On-site Program Listing - $175
Included in your booth rental fee is one complimentary listing in our on-site Official Program. Your listing includes your company name, address, customer service phone number, web address and booth number. Want to maximize your listing? Consider upgrading your listing with your logo or QR code.
Cost: Include your company's logo for $100; Add a QR Code to your listing that can be hyperlinked to a website of your choice for $100; Choose Both upgrades and save! Add the logo AND the QR Code for $175.
FDC2016 E-blast - $1,000 per e-blast/ 17 available
These emails (e-blasts) are sent in the weeks prior to FDC, each one promoting a different topic, event, or activity to more than 10,000 e-mail recipients. As a sponsor you receive logo recognition, a 50-word text section, and a live link to your web site.
Aisle Sign $1,250 - $10,000
Put your company name, logo and booth number on the aisle signs and as attendees walk the floor, they’ll be directed to your booth! Company supplies logo. Cost: $1,250 per aisle or $10,000 for all aisle signs.
Elevator Signage at the Gaylord Palms - $1,500 each (12 available)
Catch everyone’s attention in the Gaylord Palms’ guest room elevators. Attendees are sure to see your message!
Attendee Barcode E-mail - $3,000
One week prior to the convention, each attendee receives a barcoded email that they are required to bring onsite to retrieve their badges and tickets. Your company’s banner ad (600x100 pixels) and website link will be included in the barcode e-mails sent to every registered attendee. Take this prime opportunity to alert them about your pre-show specials, giveaways or new products.
Atrium Pole Signs - $3,000 -$15,000
Your company logo and message can be displayed on banners hung on existing sign poles along the walkways throughout Gaylord Palms. Choose one section or the entire four-acre atrium. Either way, you won’t be missed!
Cost: Everglades (10 signs): $3,000; St. Augustine (21 signs): $7,000; Key West (25 signs): $7,500; All signs, All areas: $15,000
Attendee Email Registration Confirmation - $3,000
Reach more than 6,000 registered attendees before they even go to the show! Your company’s name and website link will be included in the registration confirmation e-mails sent to every registered attendee.
Convention Mobile App- $10,000
Put yourself in the hands of the attendees with this innovative sponsorship. The Convention mobile app provides attendees with convention information and allows them to engage before, during and for a year after the meeting ends. It makes it easy to follow product launches, receive updates and view interactive content. The FDC mobile app features include: a customizable convention schedule/personal itinerary; an interactive exhibitor list; the ability to search for exhibitors and products; an interactive exhibit floor plan; real-time convention alerts via text messaging; social media interaction with live Twitter feeds from anyone using the convention hashtag, plus much more! Included in this sponsorship are a banner ad and four push notifications.
Fountain Wrap - $3,500
A branding opportunity like no other. Wrap the fountain with your company logo. This sponsorship allows you to be one of the first and last seen by attendees at FDC2016.
Registration Desk - $5,000
Every dentist, hygienist and office staff attending the FDC will visit the registration desk to pick up their name badges, lanyards and course tickets. What better place to highlight your company. This sole-sponsorship includes logo featured on kick panels of registration desk (5), opportunity to greet and welcome attendees, and opportunity to distribute literature or promotional items at registration.
Directional Floor Decals - $250 each or $5,000 Exclusive
Direct the convention attendees straight to your booth with these highly visible, color floor decals. An excellent way to maximize your booth traffic!
Window Clings - $3,000 (for 6) or $5,500 (for 12)
Window clings are a great new way to inform attendees where your booth is located and what you're promoting before they even get inside the exhibit hall. Attendees will pass these large windows as they make their way from the hotel to the convention center.
Mirror Clings - $3,500 (upstairs), $3,500 (downstairs) or $6,500 (for both)
Own the throne! Place your message where everyone will eventually be. Promote products or simply inform everyone who you are and where they can find you. The clings will be placed on the mirrors in the restrooms of the convention center.
Marketplace Cafe - $5,000
Everyone has to eat, why not make sure they’re looking at your logo when they do! Small café tables are placed in the back of the exhibit hall and on the classroom/meeting level, to provide attendees with a place to sit while enjoying their selection from the Market Place Café. Table cards with your company logo will be placed on tables in all of these locations. Cost: $5,000 (sole sponsorship); $1,000 (six non-competing sponsorships)
Escalator Banner - $5,000 - $7,500
This sponsorship allows you to be one of the first and last seen by attendees at FDC2017. Adorn the top of the main Gaylord Palms escalator with a 15’-6” x 15’-6” banner. This escalator has heavy traffic and is located near the entrance to the Exhibit Hall and session areas. $5,000 for single sided banner or $7,500 for double sided.
Hotel Room Drop - $5,000
Limited to one company per night; Wednesday, Thursday & Friday
Put your sales material, publication or promotional item in attendees’ hands multiple times throughout the event. This opportunity works especially well when combined with a branded hotel room key designed to drive attendees to your booth. (Sponsorship does not include the cost of the promotional item or publication, distribution labor cost and all fees from event hotel. It is considered the responsibility of the sponsoring company.)
Hotel Key Cards - $7,000
What does every attendee carry with them everywhere they go—even to the pool, look at multiple times a day and inadvertently take home with them when they leave the convention? Their hotel room key! You can have your company logo or special offer printed on every hotel key for the duration of the three day meeting. This is exposure that only one company will receive. Will it be yours? This sponsorship works well when combined with the hotel room drop.
Transportation Sponsorship - $8,500
Reach attendees as they arrive and leave the Gaylord Palms Hotel via shuttle buses by sponsoring the attendee transportation area. Attendees will certainly notice this sponsorship, as the waiting area and shuttle buses provide transportation to and from offsite locations to attend FDC2017. Your logo will appear on the buses, as well as the transportation waiting areas outside the Gaylord Palms Hotel. Recorded presentations may be broadcast on buses with video equipment.
Badge Lanyards - $5,000
Each Lanyard is an 18" fabric tie that features the sponsoring company's logo as well as the FDC logo. Lanyards are distributed to all meeting attendees from the general registration area and worn all three days of the meeting. (Sponsorship does not include the cost and production of the lanyards. It is considered the responsibility of the sponsoring company.