EXECUTE – Booth Staff Training & ROI Center

Times are changing fast, exhibiting costs are rising, attendee behaviors are shifting and executive management may be pressing you for tradeshow cost-justification and ROI. FDC has partnered with Competitive Edge to provide you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

1. Exhibiting Success On-demand Webinar 

• THRIVE ON LIVE: How to Safely & Successfully Re-Enter the LIVE Exhibiting Arena!
  

  • As we prepare to re-enter the live exhibiting arena, two major priorities for all exhibitors will be ensuring health and safety, and positioning exhibiting programs for productivity and return on investment in a new exhibiting landscape. View this webinar replay to hear the FDC team and leading exhibiting productivity expert Jefferson Davis discuss important things you will need to think about and respond to in order to execute a safe exhibiting program for your staff and your visitors. Because your live exhibiting program has probably been “on the shelf” for a year or more, Jefferson Davis walks you through the eight strategic areas of the Exhibit Marketing Process^tm with the goal of helping you determine what areas you need to focus on between now and FDC to ensure that your exhibiting program supports your core business objectives and delivers measurable value beyond cost. Click here to view the workbook. 

  2. 'How To' Succeed Exhibiting Articles

  • Ensuring Your live Exhibit Gets Enough Traffic – Even If Attendance is Down a Little
  • Planning for Staff & Visitors Safely in Your Booth
  • The Most Overlooked Key to Exhibiting Success
  • Planning to Win: Exhibiting by Objectives – How to Set Achievable Exhibiting Goals
  • Two Important Outcomes Your Exhibit Program Should Deliver
  • High-Impact Pre-show Marketing – How to Identify and Attract Enough of the Right Attendees to Your Exhibit
  • How to Re-Write Your Exhibitor Listing to Drive Traffic
  • 9 Steps to Make Your Exhibit Stand Out From the Crowd
  • Rules of Tradeshow Attendee Engagement
  • Staffing for Success
  • Preparing for Lead Follow-Up Before the Show
  • How to Capture Higher Quality Leads by Customizing Your Lead Capture Device
  • Lead Persistence – The Key to Tradeshow Lead Conversion
  • Closed-Loop Lead Management – How to Capture Higher Quality Leads and Convert More to Sales
  • Exhibit Measurement Made Easy – How to Measure Exhibiting Results and Return on Investment

  3. Ask the Expert

  FDC has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis, or one of his team of experts, will respond personally within 48 hours. 

  Submit your question

FOLLOW UP – Lead Retrieval 

New – You have the opportunity to receive a FREE Lead Retrieval Rental ($400 value) with your FDC booth purchase! Purchase your booth and place your Lead Retrieval order by May 24 to secure your free device rental. Contact FDC Exhibits Coordinator, Deirdre Rhodes, at drhodes@floridadental.org or 850.350.7108, for information on purchasing your booth and securing your FREE lead retrieval device rental. 

What do I get at FDC?

• FDC will provide a lead retrieval rental or use your own mobile device. Must be preordered by May 24.
• Use standard survey questions to customize your questions to get the attendee data you want.
• When an attendee comes to your booth simply tap their badge to capture their information.
• Leads are uploaded and available in real time, 24/7 during the event.